Independent Marketing Procurement Expertise for a Modern Marketing Ecosystem
Driving Marketing Spend Transparency and Procurement Optimization Across Your Enterprise.
Clarity. Governance. Impact.
THE RAUS GLOBAL DIFFERENCE
Our services support critical decisions across the marketing investment lifecycle.
Commercial Integrity
Modernize contracts, clarify fees and scopes, and implement finance-grade controls that protect commercial value.
High-Impact Projects
High-Impact Projects Rapid, low-lift delivery for critical initiatives: agency reviews, rapid audits, contract remediation, and program design.
Capability Accelerator
Build procurement capability and category mastery while delivering outcomes. Training, toolkits, and hands-on coaching to lift internal skills and cross-functional alignment.
Sustainability & Resilience
Embed ESG and Implementation & Transition Assurance requirements into supplier selection and create resilience models for continuity and responsible sourcing.
Why RAUS GLOBAL
We exist to help organizations navigate the growing complexity of marketing investment with clarity and confidence.
We support procurement, marketing, and finance teams in translating that complexity into strong commercial governance, clear decisions, and measurable outcomes.
Our Work
Real Results from Strategic Partnerships
Examples of How We Help Organizations Govern and Protect Marketing Investment
Each engagement reflects a specific commercial or governance challenge and the actions taken to resolve it — from agency reviews and negotiations to implementation assurance and capability building.
Fitness Brand
By reimagining our client’s marketing approach, we enabled them to connect with their audience more effectively. Our strategy led to a 30% increase in customer engagement.
Government
This initiative focused on maximizing ROI through strategic budget adjustments. The results were a 25% cost reduction without impacting performance.
INSIGHTS
How We Think About Marketing Procurement Decisions
Our insights reflect how we approach real client challenges — from governance and agency relationships to AI, transparency, and commercial accountability. Each piece is grounded in experience and written to support clearer, more confident decision-making.
- Rethinking media inflation: why procurement needs to ask the right questions
Image from Pexels and Gemini supported.An industry benchmark in need of benchmarkingEvery year, […]
- Buying Better attention: why purpose-led media is procurement’s next big value play.
When doing good becomes good governance.Image by Ivan S, PexelsProcurement leaders often find […]
- The quiet fix. How real-world tactics repair the agency–marketing–procurement triangle
Real image. Taken by the author on a flight on January 20, 2026. No AI involved.Agency–client […]
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A focused discussion to understand your situation and determine the right starting point.


