NEWS AND INSIGHTS
Stay updated on Marketing Procurement
Articles, news, and insights relevant for you and the industry.
Can Marketing Procurement help CMOs sleep better at night?
Reflecting on the article “what keeps CMOs up at night”, published by Joe Mandese for Media Daily News on May 8th (link posted below), we believe that least five of the top ten concerns for CMOs can be addressed by partnering closer with Marketing Procurement.
ANA AFM Session: Marketing Procurement’s Role in Driving DEI
Marketing procurement often doesn’t realize the huge power they have to change business relationships and make a difference in driving DEI, not only for the company they work for but for the next generation. This session will discuss the three key areas for marketing procurement to change DEI implementation across the entire marketing discipline – the RFP, Masters Services Agreement, and procurement’s role on quarterly business review between the client and agency.
Should advertisers insist on programmatic being included in all audit programs?
As the ANA releases a new update of the media contract template, our EMEA senior partner Nick Sparey, argues that marketing procurement has a pivotal role in ensuring there is accountability in media investment decision-making.
2nd Quarter Newsletter – April 2023
Our fourth to second quarter Newsletter was released to our clients on April 15, 2023.
Nick Sparey joins RAUS Global as Senior Partner
Former Johnson & Johnson Marketing Procurement VP Nick Sparey has officially joined RAUS Global LLC as a key member of the leadership team. Sparey brings over 25-years’ experience in the industry in Agencies, Media Auditing, Consulting and Marketing Procurement to the RAUS team. He will be based in London with a specific focus on the EMEA region.
1st Quarter Newsletter – February 2023
Welcome to the first RAUS Global newsletter for 2023. Many people and companies have already given their prediction of what to expect in the year ahead. Here, at RAUS, we know how busy you are with limited time for reading. So, we have selected a few topics and articles that we hope will be of interest and encourage you to get in touch if you want to find more time in your day, because… we can help!
