Stay updated on Marketing Procurement

This year’s focus will be all about Marketing Procurement, media, the environment, meta verse and AI.

We will report from the conference so that those of you who are not joining in person can be in the know at all times!

As we say goodbye to the summer and head into a busy fall, many of us in marketing services will spend much of the rest of the year running strategic and financial planning sessions that will dictate activity for 2022. It’s an intense period of collecting budget numbers from brands and functions, rolling them up to better understand how the year ahead will shape up.

Following a slow 2020 and 2021 — the pandemic period, as most people refer to it — the world is more open to doing business again. FirmDecisions has observed marketers increasing their marketing and media budgets back to pre-pandemic spend levels, or even higher in some cases. We have also seen the agency world grow much more complex. Marketers now work with a slew of different specialty agencies. This collaboration may be organized under a holding company umbrella or individual agencies that a group of marketer employees manage by function.

Instead of writing the traditional roundup with who said what where, we thought we’d take the advice of Bill Afonso from ANAAFM Day One and exercise our “creative bravery.”

That said, here are 4 takeaways from ANA’s Tuesday sessions.