Innovation and strategic integration are crucial for driving business value in the dynamic marketing world. Kasha, the Chief Media Officer at Known, shares insights into how their agency leverages data, analytics, and technology to redefine marketing effectiveness and help Marketing Procurement achieve business results.
Interviewer: Thank you so much for joining us today, Kasha. First, could you tell us a little about Known and its unique approach to marketing procurement?
Kasha: Hello, and thank you for having me. Known is a merger of three different companies—a data and analytics company, a brand strategy company, and a creative agency. We were founded four years ago with the vision to offer everything modern marketing requires and to reintegrate what has been pulled apart over the past two decades. Our goal is to drive business results for our clients through extensive integration and collaboration across all aspects of marketing.
