Welcome to our first edition of RAUS Global’s Curated Marketing Industry News for Procurement for 2025.
As we step into the new year—albeit a little later than planned—we’re energized by the opportunities and trends already shaping the marketing procurement landscape. This issue arrives at a critical moment when our roles as procurement leaders are being redefined by unprecedented innovations (think AI), evolving media ecosystems (think retail media, principal media etc.), and powerful movements towards greater transparency and strategic impact.
In early March, RAUS Global proudly hosted the Women in Marketing Procurement Forum alongside our partners at AlixPartners, celebrating International Women’s Day. This event brought together dynamic professionals from a broad range of sectors including fitness, finance, fashion, cosmetics, pharma, and beyond. It served as a vibrant reminder that the strongest procurement strategies come from diverse perspectives and global collaboration.
