Welcome to the August RAUS Global Marketing Industry News & Updates!
Thank you for reading our monthly newsletter, curated for the marketing procurement industry and reaches about 1,300 people globally every month.
This month, we explore the latest trends shaping marketing procurement, media buying, and agency strategies. From the impact of diverse-owned data in programmatic media to the challenges and opportunities presented by agency reorganizations, this issue covers all the key developments you need to stay ahead. We also explore how AI integration transforms workflows, why media quality should always trump cost, and much more. We have added a new section – Other News. While our principle is never to post articles behind a paywall, this section will contain exciting articles sometimes behind a paywall.
