Cannes Lions 2024, attracted a lot of the same companies and individuals who usually attend every year. New was the large influx of Retail Media networks and Management Consultancies which had all taken up valuable spaces the beach or in expensive hotels.

While the conference is intended to celebrate creativity in advertising and marketing, we highly recommend Marketing Procurement to attend the Festival. Many of the sessions help procurement folks learn what is on the mind of the marketing teams and “see around the corner” to spot trends, innovation and new ideas.

This year’s festival emphasized the integration of artificial intelligence (AI) and machine learning in crafting personalized consumer experiences. Keynote speakers highlighted how AI can streamline procurement processes, reduce costs, and enhance strategic decision-making.