May was a hectic month for everyone in the marketing procurement function.
Marketing Procurement IQ (www.mxpiq.com) hosted its inaugural Marketing Procurement iQ conference in April 2024. There were 19 sessions on Day 1 and 15 on Day 2. The sessions ranged from creative production to media transparency, covering all topics in between.
It was time for the long-running ANA Advertising Financial Management Conference in Orlando in early May. Over 400 people attended, both in-person and virtually, and topics focused on the marketing procurement career, media inventory, transparency, and AI.
RAUS Global was honored to present with the Charles Group and one of their clients how marketing procurement can drive an effective relationship while being part of the value equation. RAUS Global continues to be focused on driving better DEI representation across brands.
