Welcome to the October edition of RAUS Global’s Curated Marketing Industry News for Procurement. In this edition, we delve into the rapidly evolving landscape of marketing procurement, driven by trends like generative AI, strategic metrics, and transparency. As agencies adapt to AI-driven efficiencies, compensation models and traditional benchmarks are being reevaluated. Insights from the World Federation of Advertisers (WFA) reveal a shift towards broader success metrics beyond cost savings, emphasizing value creation across creative, production, and media investments.
Happy Halloween!