This video provides great insight into the state of financial and operational transparency across the entire advertising industry.
While it is from 2015 (GASP), it is still very valid in terms of what marketing procurement faces on a daily basis.
This video provides great insight into the state of financial and operational transparency across the entire advertising industry.
While it is from 2015 (GASP), it is still very valid in terms of what marketing procurement faces on a daily basis.