Welcome to 2024! It is now officially the year of the Dragon. The Dragon is considered a symbol of strength, courage, and good fortune.

We are still facing geopolitical uncertainty around the globe but we are also seeing increased media spend due to the US presidential election and the Paris Summer Olympics. We also can look forward to Copa America, the South American soccer championships.

We normally only issue a quarterly Newsletter but there has been so many articles and insights coming out in our industry (as well as from RAUS Global) that we felt we had to release this Newsletter in mid February. Enjoy!