Following a slow 2020 and 2021 — the pandemic period, as most people refer to it — the world is more open to doing business again. FirmDecisions has observed marketers increasing their marketing and media budgets back to pre-pandemic spend levels, or even higher in some cases. We have also seen the agency world grow much more complex. Marketers now work with a slew of different specialty agencies. This collaboration may be organized under a holding company umbrella or individual agencies that a group of marketer employees manage by function.
