Take Control of Your Career
This article follows our earlier piece on how early promotions can sometimes be biased. We’re sharing actionable recommendations for women in marketing procurement (or any industry) to take control of their careers. This can be hard — especially if you’re just starting out, feeling unsure, or new to a role or company. But you can […]
The Power of Women’s Leadership: Shaping a Future Through Resilience, Innovation, and Collaboration
In today’s rapidly evolving world, the role of professional women is not just essential — it’s transformative. As industries face unprecedented shifts, from technological innovations to climate change, women leaders have emerged as key drivers in crafting sustainable solutions and fostering inclusive growth. Their unique approach to leadership — collaborative, empathetic, and action-oriented — starkly […]
Purpose-Driven Agendas: Aligning Profit with Sustainability
Attending the Female Quotient Lounge at Climate Week NYC, held at Deloitte’s NYC offices, provided a valuable opportunity to step away from the daily responsibilities and reflect on how we can contribute to a greater purpose. The event featured senior leaders in Environmental, Social, and Governance (ESG) from Salesforce, Delta Airlines, and World Central Kitchen. […]
Innovations and Best Practices in Marketing Effectiveness
Innovation and strategic integration are crucial for driving business value in the dynamic marketing world. Kasha, the Chief Media Officer at Known, shares insights into how their agency leverages data, analytics, and technology to redefine marketing effectiveness and help Marketing Procurement achieve business results. Interviewer: Thank you so much for joining us today, Kasha. First, […]
Catching Silverfish with AI: How Janet Turned Retirement into a Tech Renaissance
We’re thrilled to be speaking with Janet Fitzpatrick-Wilks, a trailblazing leader in AI and brand development. With an extensive career that spans global leadership roles at companies like IBM, Ogilvy, and Motorola, Janet has proven herself as an innovative force in business strategy, media, and marketing. Janet is also the founder of AI For Everyone, […]
The Case for Prioritizing Media Quality Over Cost
In the fast-paced advertising world, businesses often find themselves caught in a race to the bottom regarding media costs. The allure of cheaper media partners and less expensive ad impressions can be tempting, especially when budgets are tight. However, this approach can be a double-edged sword. While it may reduce immediate expenses, the long-term impact […]
Why it Matters
by Matthew Reiss, President, AMI+ Partners https://advantagemediainc.com In the competitive and ever-evolving landscape of advertising, ensuring that media investments are efficient, effective, and transparent is more critical than ever. For advertisers and fellow marketing procurement leaders, the task of optimizing media spend while holding media agencies accountable can be daunting. This is where media audits […]
YouTube: A University for Procurement
by Tom Mills, (linkedin.com/in/tom-mills-procurement/) Navigating the vast landscape of procurement education on YouTube can be overwhelming, but it is undoubtedly a treasure trove of knowledge for professionals seeking to enhance their skills. Here are the top 10 YouTube channels that are indispensable for anyone in the procurement field: Zerite Network: This channel is a goldmine […]
How to Achieve Transparency and Trust with Your Agency Partners to Build Partnerships that Deliver the Best Results for Your Business
In today’s dynamic and ever-changing business landscape, strong partnerships are more important than ever, particularly in the field of marketing. These relationships often involve a range of agency partners who specialize in various aspects of marketing, from digital advertising and media to public relation and e-commerce. It is common knowledge that the most effective partnerships […]
Breaking the Hamster Wheel: Unleashing Procurement’s Full Potential
With the US Labor Day (and therefore the unofficial end of summer) behind us, most organizations are going into planning for 2024 (or their own off calendar year fiscal version thereof). While most organizations have a structured approach to create plans for generating client revenues, there is a strong focus on managing the cost side […]
