ANA AFM Session: Marketing Procurement’s Role in Driving DEI
Marketing procurement often doesn’t realize the huge power they have to change business relationships and make a difference in driving DEI, not only for the company they work for but for the next generation. This session will discuss the three key areas for marketing procurement to change DEI implementation across the entire marketing discipline – […]
Has marketing transparency really changed? Is a “look under the hood” still imperative?
This video provides great insight into the state of financial and operational transparency across the entire advertising industry. While it is from 2015 (GASP), it is still very valid in terms of what marketing procurement faces on a daily basis.
Has marketing transparency really changed? Is a “look under the hood” still imperative?
This is another old but good one from Festival of Media in 2015. It’s 27 minutes so go get a coffee and enjoy. David Brocklehurst discusses the pressing question – agency fees are being forced down, yet their profits are going up – how can this happen?
