NEWS AND INSIGHTS
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Articles, news, and insights relevant for you and the industry.
A quick, cost-effective way to protect against risks in marketing spend
As we say goodbye to the summer and head into a busy fall, many of us in marketing services will spend much of the rest of the year running strategic and financial planning sessions that will dictate activity for 2023. It’s an intense period of collecting budget numbers from brands and functions, rolling them up to better understand how the year ahead will shape up.
Sink or swim: 10 key points to navigating Quarterly Business Reviews with your agency partners without drowning
How marketing procurement teams can help advertisers swim through highly effective Quarterly Business Reviews (QBRs) with their agencies without drowning?
Unlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International Festival of Creativity for Marketing Procurement
In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for everyone around the marketing table — and include marketing procurement as well.
Can Marketing Procurement help CMOs sleep better at night?
Reflecting on the article “what keeps CMOs up at night”, published by Joe Mandese for Media Daily News on May 8th (link posted below), we believe that least five of the top ten concerns for CMOs can be addressed by partnering closer with Marketing Procurement.
ANA AFM Session: Marketing Procurement’s Role in Driving DEI
Marketing procurement often doesn’t realize the huge power they have to change business relationships and make a difference in driving DEI, not only for the company they work for but for the next generation. This session will discuss the three key areas for marketing procurement to change DEI implementation across the entire marketing discipline – the RFP, Masters Services Agreement, and procurement’s role on quarterly business review between the client and agency.
Should advertisers insist on programmatic being included in all audit programs?
As the ANA releases a new update of the media contract template, our EMEA senior partner Nick Sparey, argues that marketing procurement has a pivotal role in ensuring there is accountability in media investment decision-making.
