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How to Achieve Transparency and Trust with Your Agency Partners to Build Partnerships that Deliver the Best Results for Your Business
In today’s dynamic and ever-changing business landscape, strong partnerships are more important than ever, particularly in the field of marketing. These relationships often involve a range of agency partners who specialize in various aspects of marketing, from digital advertising and media to public relation and e-commerce. It is common knowledge that the most effective partnerships are built on a foundation of transparency and trust.
Breaking the Hamster Wheel: Unleashing Procurement’s Full Potential
With the US Labor Day (and therefore the unofficial end of summer) behind us, most organizations are going into planning for 2024 (or their own off calendar year fiscal version thereof). While most organizations have a structured approach to create plans for generating client revenues, there is a strong focus on managing the cost side of the business.
A quick, cost-effective way to protect against risks in marketing spend
As we say goodbye to the summer and head into a busy fall, many of us in marketing services will spend much of the rest of the year running strategic and financial planning sessions that will dictate activity for 2023. It’s an intense period of collecting budget numbers from brands and functions, rolling them up to better understand how the year ahead will shape up.
Sink or swim: 10 key points to navigating Quarterly Business Reviews with your agency partners without drowning
How marketing procurement teams can help advertisers swim through highly effective Quarterly Business Reviews (QBRs) with their agencies without drowning?
Unlocking Creativity and Inspiring Innovation: The Value of Attending Cannes Lions International Festival of Creativity for Marketing Procurement
In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for everyone around the marketing table — and include marketing procurement as well.
Can Marketing Procurement help CMOs sleep better at night?
Reflecting on the article “what keeps CMOs up at night”, published by Joe Mandese for Media Daily News on May 8th (link posted below), we believe that least five of the top ten concerns for CMOs can be addressed by partnering closer with Marketing Procurement.