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RAUS Global – February 2024 Newsletter

Welcome to 2024! It is now officially the year of the Dragon. The Dragon is considered a symbol of strength, courage, and good fortune.

We are still facing geopolitical uncertainty around the globe but we are also seeing increased media spend due to the US presidential election and the Paris Summer Olympics. We also can look forward to Copa America, the South American soccer championships.

We normally only issue a quarterly Newsletter but there has been so many articles and insights coming out in our industry (as well as from RAUS Global) that we felt we had to release this Newsletter in mid February. Enjoy!


While you were out – News from the holidays 2023

We hope you all had a wonderful time off with family, friends and others. We hop you managed to turn off electronics, maybe get some skiing in or potentially some relaxing time with a book, at a spa or otherwise charge your batteries.

We have done the same on our end, but we still kept an eye on interesting year-end news and the 2024 trends popping up. Below is a summary of the key articles that we found interesting enough to consolidate into a newsletter, for you to hit the 2024 road running.


4th Quarter Newsletter – November 2023

We are now in the final stretch of 2023. We hope you had a wonderful kick off to the holiday season with Thanksgiving with family and friends.

We have been busy with conference season, attending a slew of events meet with many of you while also keeping informed about what is next for marketing procurement.

New About Marketing Procurement & Agency Management

RAUS Global – Q3 2023 Newsletter

It has been an incredible few months since our last Newsletter!
We attended a few industry events and have been meeting with a lot of clients in our outreach. The number one question is: What is the “raison d’être” of RAUS Global?
Well, we are glad you asked!

How to Achieve Transparency and Trust with Your Agency Partners to Build Partnerships that Deliver the Best Results for Your Business

In today’s dynamic and ever-changing business landscape, strong partnerships are more important than ever, particularly in the field of marketing. These relationships often involve a range of agency partners who specialize in various aspects of marketing, from digital advertising and media to public relation and e-commerce. It is common knowledge that the most effective partnerships are built on a foundation of transparency and trust.

Leading Women-Owned Marketing Procurement Firm

Breaking the Hamster Wheel: Unleashing Procurement’s Full Potential

With the US Labor Day (and therefore the unofficial end of summer) behind us, most organizations are going into planning for 2024 (or their own off calendar year fiscal version thereof). While most organizations have a structured approach to create plans for generating client revenues, there is a strong focus on managing the cost side of the business.