Stay updated on Marketing Procurement

Welcome to the October edition of RAUS Global’s Curated Marketing Industry News for Procurement. In this edition, we delve into the rapidly evolving landscape of marketing procurement, driven by trends like generative AI, strategic metrics, and transparency. As agencies adapt to AI-driven efficiencies, compensation models and traditional benchmarks are being reevaluated. Insights from the World Federation of Advertisers (WFA) reveal a shift towards broader success metrics beyond cost savings, emphasizing value creation across creative, production, and media investments.

Happy Halloween!

Welcome to the September RAUS Global Marketing Industry News & Updates!

Welcome to the September RAUS Global Marketing Industry News & Updates edition! As we step into fall, the changing leaves remind us of our industry’s constant evolution. This month’s newsletter explores the latest trends and stories shaping marketing and procurement.

From the ongoing challenges of transparency in media agency dealings to new standards in retail media, we’ve gathered insights that matter most to industry professionals like you. Our feature articles explore how top agencies navigate the complex retail media landscape and the increasing importance of ethical trading practices. Plus, don’t miss the updates on recent events like the IAB Connected Commerce Summit and the launch of the “Advertising: Who Cares?” initiative in London, which aims to reshape the industry’s future.

Please grab a cup of your favorite fall beverage, and let’s dig into this month’s updates together. Enjoy reading!

Welcome to the August RAUS Global Marketing Industry News & Updates!

Thank you for reading our monthly newsletter, curated for the marketing procurement industry and reaches about 1,300 people globally every month.

This month, we explore the latest trends shaping marketing procurement, media buying, and agency strategies. From the impact of diverse-owned data in programmatic media to the challenges and opportunities presented by agency reorganizations, this issue covers all the key developments you need to stay ahead. We also explore how AI integration transforms workflows, why media quality should always trump cost, and much more. We have added a new section – Other News. While our principle is never to post articles behind a paywall, this section will contain exciting articles sometimes behind a paywall.

Welcome to the latest edition of our RAUS Global Newsletter. Each month, we meticulously curate insights from leading industry sources like LinkedIn, AdAge, AdWeek, Campaign, MediaPost, and more, providing critical updates relevant to Marketing Procurement, Finance, and Marketing Operations.

At RAUS Global, we continuously strive to enhance how we serve esteemed clients like you. Drawing from my extensive experience at PepsiCo, where I led global international marketing procurement, I constantly sought experts to improve our operations. RAUS Global aims to be that indispensable partner for you. Several years later, I still rely on these innovative entrepreneurs as partners in building RAUS Global.

My background in agency finance and as a CFO has shaped my vision for RAUS Global. I have witnessed the unfortunate divide between marketing procurement and agencies, often viewed as adversaries rather than partners. Our mission is to bridge that gap, fostering collaboration and mutual success.

Cannes Lions 2024, attracted a lot of the same companies and individuals who usually attend every year. New was the large influx of Retail Media networks and Management Consultancies which had all taken up valuable spaces the beach or in expensive hotels.

While the conference is intended to celebrate creativity in advertising and marketing, we highly recommend Marketing Procurement to attend the Festival. Many of the sessions help procurement folks learn what is on the mind of the marketing teams and “see around the corner” to spot trends, innovation and new ideas.

This year’s festival emphasized the integration of artificial intelligence (AI) and machine learning in crafting personalized consumer experiences. Keynote speakers highlighted how AI can streamline procurement processes, reduce costs, and enhance strategic decision-making.

May was a hectic month for everyone in the marketing procurement function.

Marketing Procurement IQ (www.mxpiq.com) hosted its inaugural Marketing Procurement iQ conference in April 2024. There were 19 sessions on Day 1 and 15 on Day 2. The sessions ranged from creative production to media transparency, covering all topics in between.

It was time for the long-running ANA Advertising Financial Management Conference in Orlando in early May. Over 400 people attended, both in-person and virtually, and topics focused on the marketing procurement career, media inventory, transparency, and AI.

RAUS Global was honored to present with the Charles Group and one of their clients how marketing procurement can drive an effective relationship while being part of the value equation. RAUS Global continues to be focused on driving better DEI representation across brands.