Stay updated on Marketing Procurement

Welcome to our first edition of RAUS Global’s Curated Marketing Industry News for Procurement for 2025.

As we step into the new year—albeit a little later than planned—we’re energized by the opportunities and trends already shaping the marketing procurement landscape. This issue arrives at a critical moment when our roles as procurement leaders are being redefined by unprecedented innovations (think AI), evolving media ecosystems (think retail media, principal media etc.), and powerful movements towards greater transparency and strategic impact.

In early March, RAUS Global proudly hosted the Women in Marketing Procurement Forum alongside our partners at AlixPartners, celebrating International Women’s Day. This event brought together dynamic professionals from a broad range of sectors including fitness, finance, fashion, cosmetics, pharma, and beyond. It served as a vibrant reminder that the strongest procurement strategies come from diverse perspectives and global collaboration.

RAUS Global: Wrapping Up the Year Together

As 2024 winds down and we step into the cozy holiday season, this November/December newsletter is our final check-in for the year. It’s the perfect time to pause, reflect on all we’ve accomplished, and gear up for the exciting possibilities ahead in 2025.

In this edition, we’re sharing some of the best insights from Procurecon Marketing 2024—think smart strategies, honest conversations about AI, and ways to build stronger, more collaborative agency relationships. We’re also highlighting big themes that shaped this year: from the growing role of sustainability to the creative ways marketing procurement teams are innovating and leading change.

We hope this issue leaves you feeling inspired, informed, and ready to tackle what’s next. The year ahead promises even more opportunities to embrace AI, rethink partnerships, and build smarter, more sustainable solutions.

From all of us at RAUS Global, thank you for joining us on this journey. Wishing you a holiday season filled with warmth, joy, and maybe just a little time to unplug. Here’s to a bright and successful 2025!

Welcome to the October edition of RAUS Global’s Curated Marketing Industry News for Procurement. In this edition, we delve into the rapidly evolving landscape of marketing procurement, driven by trends like generative AI, strategic metrics, and transparency. As agencies adapt to AI-driven efficiencies, compensation models and traditional benchmarks are being reevaluated. Insights from the World Federation of Advertisers (WFA) reveal a shift towards broader success metrics beyond cost savings, emphasizing value creation across creative, production, and media investments.

Happy Halloween!

Welcome to the September RAUS Global Marketing Industry News & Updates!

Welcome to the September RAUS Global Marketing Industry News & Updates edition! As we step into fall, the changing leaves remind us of our industry’s constant evolution. This month’s newsletter explores the latest trends and stories shaping marketing and procurement.

From the ongoing challenges of transparency in media agency dealings to new standards in retail media, we’ve gathered insights that matter most to industry professionals like you. Our feature articles explore how top agencies navigate the complex retail media landscape and the increasing importance of ethical trading practices. Plus, don’t miss the updates on recent events like the IAB Connected Commerce Summit and the launch of the “Advertising: Who Cares?” initiative in London, which aims to reshape the industry’s future.

Please grab a cup of your favorite fall beverage, and let’s dig into this month’s updates together. Enjoy reading!

Welcome to the August RAUS Global Marketing Industry News & Updates!

Thank you for reading our monthly newsletter, curated for the marketing procurement industry and reaches about 1,300 people globally every month.

This month, we explore the latest trends shaping marketing procurement, media buying, and agency strategies. From the impact of diverse-owned data in programmatic media to the challenges and opportunities presented by agency reorganizations, this issue covers all the key developments you need to stay ahead. We also explore how AI integration transforms workflows, why media quality should always trump cost, and much more. We have added a new section – Other News. While our principle is never to post articles behind a paywall, this section will contain exciting articles sometimes behind a paywall.

Welcome to the latest edition of our RAUS Global Newsletter. Each month, we meticulously curate insights from leading industry sources like LinkedIn, AdAge, AdWeek, Campaign, MediaPost, and more, providing critical updates relevant to Marketing Procurement, Finance, and Marketing Operations.

At RAUS Global, we continuously strive to enhance how we serve esteemed clients like you. Drawing from my extensive experience at PepsiCo, where I led global international marketing procurement, I constantly sought experts to improve our operations. RAUS Global aims to be that indispensable partner for you. Several years later, I still rely on these innovative entrepreneurs as partners in building RAUS Global.

My background in agency finance and as a CFO has shaped my vision for RAUS Global. I have witnessed the unfortunate divide between marketing procurement and agencies, often viewed as adversaries rather than partners. Our mission is to bridge that gap, fostering collaboration and mutual success.