Stay updated on Marketing Procurement

First, we would like to thank our readers for allowing us to be part of your marketing procurement journey. When we first founded RAUS Global, we identified five core values we embody across work and life. They are 1) independent advisors, 2) purpose-driven, 3) industry collaboration, 4) trusted innovators, and 5) community members. In our first year of existence, we could deliver across all five disciplines through our work with industry partners, driving thought leadership through articles, individual client discussions, and our newsletter, and supporting our community through bi-weekly volunteering at Westside Coalition against Hunger and NYCares. Our industry collaboration has been demonstrated by RAUS Global, which led a consortium of partners during pitches worth 1.5 billion US dollars of media spending in 2024 alone.

Welcome to 2024! It is now officially the year of the Dragon. The Dragon is considered a symbol of strength, courage, and good fortune.

We are still facing geopolitical uncertainty around the globe but we are also seeing increased media spend due to the US presidential election and the Paris Summer Olympics. We also can look forward to Copa America, the South American soccer championships.

We normally only issue a quarterly Newsletter but there has been so many articles and insights coming out in our industry (as well as from RAUS Global) that we felt we had to release this Newsletter in mid February. Enjoy!

We hope you all had a wonderful time off with family, friends and others. We hop you managed to turn off electronics, maybe get some skiing in or potentially some relaxing time with a book, at a spa or otherwise charge your batteries.

We have done the same on our end, but we still kept an eye on interesting year-end news and the 2024 trends popping up. Below is a summary of the key articles that we found interesting enough to consolidate into a newsletter, for you to hit the 2024 road running.

We are now in the final stretch of 2023. We hope you had a wonderful kick off to the holiday season with Thanksgiving with family and friends.

We have been busy with conference season, attending a slew of events meet with many of you while also keeping informed about what is next for marketing procurement.

Our fourth to second quarter Newsletter was released to our clients on April 15, 2023.