Stay updated on Marketing Procurement

In the fast-paced world of marketing, staying ahead of the curve and fostering creativity is essential for success. This is true for everyone around the marketing table — and include marketing procurement as well.

Reflecting on the article “what keeps CMOs up at night”, published by Joe Mandese for Media Daily News on May 8th (link posted below), we believe that least five of the top ten concerns for CMOs can be addressed by partnering closer with Marketing Procurement.

As the ANA releases a new update of the media contract template, our EMEA senior partner Nick Sparey, argues that marketing procurement has a pivotal role in ensuring there is accountability in media investment decision-making.

Former Johnson & Johnson Marketing Procurement VP Nick Sparey has officially joined RAUS Global LLC as a key member of the leadership team. Sparey brings over 25-years’ experience in the industry in Agencies, Media Auditing, Consulting and Marketing Procurement to the RAUS team. He will be based in London with a specific focus on the EMEA region.

Diversity and Inclusion was on everyone’s mind in 2022. On December 7th, the Association of National Advertisers (ANA) announced that the winner of the 2022 Marketing Word of the Year is inclusion. This comes a year after the ANA Word of the Year was diversity. While these two words belong to the same family, the insight is that diversity is having a seat at the table. Whereas inclusion is having a voice.

As we are wrapping up the last quarter of 2022, many of us start to think about what 2023 has in hold for our organization and for our team. 2022 has been focused on the lingering Covid-19 effects, remote vs. in-the-office work, talent shortage, uncertainty in the supply chain for certain categories and of course — the dreaded inflation.