Stay updated on Marketing Procurement

Following a slow 2020 and 2021 — the pandemic period, as most people refer to it — the world is more open to doing business again. FirmDecisions has observed marketers increasing their marketing and media budgets back to pre-pandemic spend levels, or even higher in some cases. We have also seen the agency world grow much more complex. Marketers now work with a slew of different specialty agencies. This collaboration may be organized under a holding company umbrella or individual agencies that a group of marketer employees manage by function.

Instead of writing the traditional roundup with who said what where, we thought we’d take the advice of Bill Afonso from ANAAFM Day One and exercise our “creative bravery.”

That said, here are 4 takeaways from ANA’s Tuesday sessions.