RAUS Global – October 2024 Newsletter
Welcome to the October edition of RAUS Global’s Curated Marketing Industry News for Procurement. In this edition, we delve into the rapidly evolving landscape of marketing procurement, driven by trends like generative AI, strategic metrics, and transparency. As agencies adapt to AI-driven efficiencies, compensation models and traditional benchmarks are being reevaluated. Insights from the World […]
RAUS Global – September 2024 Newsletter
Welcome to the September RAUS Global Marketing Industry News & Updates! Welcome to the September RAUS Global Marketing Industry News & Updates edition! As we step into fall, the changing leaves remind us of our industry’s constant evolution. This month’s newsletter explores the latest trends and stories shaping marketing and procurement. From the ongoing challenges […]
RAUS Global – August 2024 Newsletter
Welcome to the August RAUS Global Marketing Industry News & Updates! Thank you for reading our monthly newsletter, curated for the marketing procurement industry and reaches about 1,300 people globally every month. This month, we explore the latest trends shaping marketing procurement, media buying, and agency strategies. From the impact of diverse-owned data in programmatic […]
RAUS Global – July 2024 Newsletter
Welcome to the latest edition of our RAUS Global Newsletter. Each month, we meticulously curate insights from leading industry sources like LinkedIn, AdAge, AdWeek, Campaign, MediaPost, and more, providing critical updates relevant to Marketing Procurement, Finance, and Marketing Operations. At RAUS Global, we continuously strive to enhance how we serve esteemed clients like you. Drawing […]
RAUS Global – Cannes Lions 20 24 Summary
Cannes Lions 2024, attracted a lot of the same companies and individuals who usually attend every year. New was the large influx of Retail Media networks and Management Consultancies which had all taken up valuable spaces the beach or in expensive hotels. While the conference is intended to celebrate creativity in advertising and marketing, we […]
RAUS Global – May/June 2024 Newsletter
May was a hectic month for everyone in the marketing procurement function. Marketing Procurement IQ (www.mxpiq.com) hosted its inaugural Marketing Procurement iQ conference in April 2024. There were 19 sessions on Day 1 and 15 on Day 2. The sessions ranged from creative production to media transparency, covering all topics in between. It was time […]
RAUS Global – March 2024 Newsletter
First, we would like to thank our readers for allowing us to be part of your marketing procurement journey. When we first founded RAUS Global, we identified five core values we embody across work and life. They are 1) independent advisors, 2) purpose-driven, 3) industry collaboration, 4) trusted innovators, and 5) community members. In our […]
RAUS Global – February 2024 Newsletter
Welcome to 2024! It is now officially the year of the Dragon. The Dragon is considered a symbol of strength, courage, and good fortune. We are still facing geopolitical uncertainty around the globe but we are also seeing increased media spend due to the US presidential election and the Paris Summer Olympics. We also can look […]
While you were out – News from the holidays 2023
We hope you all had a wonderful time off with family, friends and others. We hop you managed to turn off electronics, maybe get some skiing in or potentially some relaxing time with a book, at a spa or otherwise charge your batteries. We have done the same on our end, but we still kept […]
4th Quarter Newsletter – November 2023
We are now in the final stretch of 2023. We hope you had a wonderful kick off to the holiday season with Thanksgiving with family and friends. We have been busy with conference season, attending a slew of events meet with many of you while also keeping informed about what is next for marketing procurement.
