RAUS Global – Cannes Lions 20 24 Summary

Cannes Lions 2024, attracted a lot of the same companies and individuals who usually attend every year. New was the large influx of Retail Media networks and Management Consultancies which had all taken up valuable spaces the beach or in expensive hotels. While the conference is intended to celebrate creativity in advertising and marketing, we […]

RAUS Global – May/June 2024 Newsletter

May was a hectic month for everyone in the marketing procurement function. Marketing Procurement IQ (www.mxpiq.com) hosted its inaugural Marketing Procurement iQ conference in April 2024. There were 19 sessions on Day 1 and 15 on Day 2. The sessions ranged from creative production to media transparency, covering all topics in between. It was time […]

RAUS Global – March 2024 Newsletter

First, we would like to thank our readers for allowing us to be part of your marketing procurement journey. When we first founded RAUS Global, we identified five core values we embody across work and life. They are 1) independent advisors, 2) purpose-driven, 3) industry collaboration, 4) trusted innovators, and 5) community members. In our […]

RAUS Global – February 2024 Newsletter

New About Marketing Procurement & Agency Management

Welcome to 2024! It is now officially the year of the Dragon. The Dragon is considered a symbol of strength, courage, and good fortune. We are still facing geopolitical uncertainty around the globe but we are also seeing increased media spend due to the US presidential election and the Paris Summer Olympics. We also can look […]

While you were out – News from the holidays 2023

We hope you all had a wonderful time off with family, friends and others. We hop you managed to turn off electronics, maybe get some skiing in or potentially some relaxing time with a book, at a spa or otherwise charge your batteries. We have done the same on our end, but we still kept […]

4th Quarter Newsletter – November 2023

We are now in the final stretch of 2023. We hope you had a wonderful kick off to the holiday season with Thanksgiving with family and friends. We have been busy with conference season, attending a slew of events meet with many of you while also keeping informed about what is next for marketing procurement.

RAUS Global – Q3 2023 Newsletter

New About Marketing Procurement & Agency Management

It has been an incredible few months since our last Newsletter! We attended a few industry events and have been meeting with a lot of clients in our outreach. The number one question is: What is the “raison d’être” of RAUS Global? Well, we are glad you asked!

1st Quarter Newsletter – February 2023

Welcome to the first RAUS Global newsletter for 2023. Many people and companies have already given their prediction of what to expect in the year ahead. Here, at RAUS, we know how busy you are with limited time for reading. So, we have selected a few topics and articles that we hope will be of […]